The Enneagram
What is the Enneagram?
The Enneagram is an ancient personality framework that reveals your automatic patterns, fears, and the lens through which you see the world.
Unlike other personality tests that tell you what you do, the Enneagram shows you why you do it - and what's driving your decisions beneath the surface.
Why this matters for business:
When you're circling the same decisions -redoing your website, tweaking your offers, second-guessing your direction - it's not a strategy problem. It's a pattern problem.
The Enneagram helps you see the patterns you can't see on your own. Once you see them, you can choose differently.
There are 9 core Enneagram types. Each type has its own
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Core motivation (what drives you)
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Core fear (what you're avoiding)
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Automatic patterns (what you do without thinking)
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Growth path (where clarity lives)
The 9 Enneagram Types
Type 1.
The Perfectionist
Driven by doing things "right." Struggles with inner criticism and the feeling that nothing is ever good enough. In business: circling decisions because perfection is the enemy of done.
Type 2.
The Helper
Focused on others' needs, often at the expense of their own. Struggles with saying no and building what they actually want. In business: over-giving and undercharging.
Type 3.
The Achiever
Driven by success, image, and what looks good. Struggles with authenticity and knowing what they actually want vs. what looks successful. In business: building what impresses others, not what fulfills them.
Type 4.
The Individualist
Driven by doing things "right." Struggles with inner criticism and the feeling that nothing is ever good enough. In business: circling decisions because perfection is the enemy of done.
Type 5.
The Investigator
Focused on others' needs, often at the expense of their own. Struggles with saying no and building what they actually want. In business: over-giving and undercharging.
Type 6.
The Loyalist
Driven by success, image, and what looks good. Struggles with authenticity and knowing what they actually want vs. what looks successful. In business: building what impresses others, not what fulfills them.
Type 7.
The Enthusiast
Driven by doing things "right." Struggles with inner criticism and the feeling that nothing is ever good enough. In business: circling decisions because perfection is the enemy of done.
Type 8.
The Challenger
Focused on others' needs, often at the expense of their own. Struggles with saying no and building what they actually want. In business: over-giving and undercharging.
Type 9.
The Peacemaker
Driven by success, image, and what looks good. Struggles with authenticity and knowing what they actually want vs. what looks successful. In business: building what impresses others, not what fulfills them.
Instinctual Stacking: 27 Expressions
Your Enneagram type is just the beginning.
Each of the 9 types is further influenced by your instinctual stacking - three primary drives that show up in different orders:
Self-Preservation (SP)
Focus: Physical safety, comfort, resources, security
In business: Money concerns, sustainability, practical logistics
Social (SO)
Focus: Belonging, contribution, community, recognition
In business: How you're perceived, your reputation, networking
One-to-One/Sexual (SX)
Focus: Intensity, connection, chemistry, impact
In business: Deep client relationships, passion projects, all-or-nothing energy
Your dominant instinct shapes how your type shows up.
For example:
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A Type 3 Self-Preservation focuses on financial success and security
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A Type 3 Social focuses on status and recognition
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A Type 3 One-to-One focuses on being admired by key people
This creates 27 different personality expressions (9 types × 3 instinctual variants). In our work together, we identify both your type AND your dominant instinct - because that's where the real clarity lives.
How the Enneagram Helps in Your Business
Understanding your Enneagram type isn't about putting yourself in a box. It's about seeing the box you're already in - so you can step out of it.
When you understand your type and instinct, you see:
Why you're stuck:
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Type 1's circle decisions trying to make them "perfect"
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Type 3's build what looks successful instead of what they love
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Type 6's can't commit because they're afraid of making the wrong choice
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Type 9's say yes to everyone except themselves
What's driving your patterns:
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The fears underneath your business decisions
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Why certain offers feel 'off' even when they're strategic
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Why you keep redoing your website but nothing feels right
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Why you say yes when you mean no
How to build differently:
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From your authentic strengths (not compensating patterns)
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Aligned with who you actually are (not who you think you should be)
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Without the burnout, without the performance
Discover Your Enneagram Type
Start with this assessment from Truity - one of the most reliable Enneagram tests available.
Option 1: Free Version
A shorter assessment that gives you a good starting point for understanding your type.
Option 2: Paid Version ($19 USD)
A comprehensive assessment that includes:
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Detailed type description
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Your instinctual stacking (Self-Preservation, Social, or One-to-One)
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Wing information
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Growth recommendations
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Full report (20+ pages)
(Note: I'm an affiliate partner with Truity. If you purchase the paid version through this link, I may receive a small commission at no extra cost to you.)
Got your Results? Here's What's Next!
If you took the free test:
You have a starting point. Read about your type online, notice where it shows up in your life and business. When you're ready to go deeper, let's work together.
If you took the paid test:
You have a comprehensive report. Spend time with it. See where your type and instinct show up in your business decisions. Then we can connect the dots together.
Either way, remember:
The test is just the beginning. Understanding your type intellectually is different from seeing how it plays out in your real business struggles.
That's where our work together comes in.
Go Deeper - Work with Me
Online tests can tell you your type.
But they can't show you:
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Why you keep circling your website words
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Why certain business decisions feel impossible
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Why you're building what looks right instead of what feels right
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What to do with all this self-knowledge
That's what our 3-session Executive Clarity Package is for.
We take your Enneagram type and connect it to your real business struggles - so you get clarity, not just information.
Frequently Asked Questions
Is the Enneagram scientific?
The Enneagram is a psychological framework with roots in ancient wisdom traditions. While not "scientific" in the academic research sense, it's been used effectively in psychology, business coaching, and personal development for decades. What matters is: does it give you useful insight? Most people find it remarkably accurate.
Can my type change?
Your core type doesn't change, but you can develop healthier expressions of your type and integrate qualities from other types. Think of it as expanding your range, not changing your foundation.
What if I test as multiple types?
This is common, especially if you're in transition or stress. You have one core type, but you might be expressing patterns from your "wing" (the types on either side of you) or your stress/growth points. Working 1:1 helps clarify this.
Do I need to know my type before working with you?
No. We'll discover or confirm your type together in Session 1. If you've taken a test, bring your results—but we'll go much deeper than any online assessment.
Is this just for business, or does it apply to life too?
Both. Your Enneagram patterns show up everywhere - business, relationships, parenting, stress. We focus on business applications, but the insights ripple out into all areas of life.
What if I don't resonate with my test results?
Tests can be inaccurate, especially if you answered based on who you think you should be vs. who you actually are. We'll explore this together and find your true type.